With the opening of CHP studios earlier this year, I made a conscious decision to market the CHP brand. I do not have a commercial background, and I've not exactly been accustomed to my name being so public, but I have been around business long enough to realize that brand recognition is extremely important. So with the help of a local graphic designer, and the ideas of my marketing major husband, we set off to make known the Christina Holcomb Photography brand.
Business Cards - check. Window Clings - check. Website Design - check. Studio Sign - check. Sponsorships - check. Work Shirts (as of today!) - check.
Ultimately, I firmly believe that high quality services and product, that which I define as the customer LOVING their image, is the difference between an average business and a great one, and not whether or not there is a snazzy marketing plan in place. However, I can tell you that a foot in the door is critical. And in just a short time, I have been floored (and extremely humbled) by the number of potential clients that have recognized me by my little teal box and CHP logo. My brand has done everything that I have asked of it. Now it's up to me to take that recognition and create a highly professional reputation for my photography.
I am the husband of a professional photographer. I certainly don't know the ins-and-outs of formulating the perfect image, as Christy so masterfully does, but I do know how to set up the lights, change out the backdrops, collect the client information and 'gopher' anything else that is needed. I really do enjoy being around CHP.
This past week, I had the opportunity to accompany Christy on a delivery. There were several big pieces that needed my assistance, and I had met the clients prior, so I was looking forward to the drop off. What I observed made me realize why she is so passionate about each image.
As we began unveiling the prints, the expressions of joy grew greater and the smiles grew wider. I can't adequately describe how happy these parents were with the image of their beautiful baby girl, but I can still see those tears start to flow and that great big hug that the mom gave Christy. That's when it hit me. The pressure in each portrait session to get everything just right, it's because this is the type of moment that Christy strives for every time. When she says "I want you to LOVE your pictures", now I know what she means.
I think I will tag along on a few more deliveries. I might even learn how to take a photo someday.
All righty folks! It’s another HOT one! Even though the summer temperatures don’t seem to be letting up, Megan and Trey find this early morning session to be a “breeze”. Their daughter is just learning to sit up and she can roll all over town! It won’t be long before the crawl..the steps..the first day of school.. BLINK…the teenager. Young parents, it’s true, one day you will say, “When did this happen?”
As a mother of two teenagers, I find myself repeating this more and more. At first it was scary. “When did this happen?” But as life moves and God’s hand shapes my daughters into His own likeness, I now triumphantly and joyfully exclaim, “When did this Happen!!!” “Thank you GOD!”
While photographing Megan and Trey, I wondered when their first “When did this happen?” moment will be? Until then, I hope they can embrace those spit-ups, sit-ups, roll-overs, first steps, first falls, funny sayings, worst timed tantrums, late nights, early mornings, tiny feet, missing teeth, messy rooms, sticky fingers, loads of laundry, blonde curls, diaper changes, lost blankies, dropped pacifiers and every moving moment God sweeps through their child’s life. Because, “When did this Happen?”…will happen!
I LOVE picnics!!! This one was especially fun because I got to share it with a very dear family! This picnic session included watermelon, lollipops, tricycles and a child’s favorite bunny. We also had our share of North Carolina mosquitoes and some SUPER hot temperatures. It is a good thing that Erica is a Texas girl. She didn’t mind the heat one bit! However, Jason, who grew up in France, was definitely missing the milder summers of his hometown. As I wiped the stinging sweat out of my eyes, I couldn’t agree more… next summer we are going to France for some family photos! Nevertheless, fun times know no limits…regardless of the weather. We did have some fun!