Posts with tag: "Winston-Salem Family Portrait"

Monday, October 14, 2013
By Christy Holcomb
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With the opening of CHP studios earlier this year, I made a conscious decision to market the CHP brand. I do not have a commercial background, and I've not exactly been accustomed to my name being so public, but I have been around business long enough to realize that brand recognition is extremely important. So with the help of a local graphic designer, and the ideas of my marketing major husband, we set off to make known the Christina Holcomb Photography brand. 

Business Cards - check. Window Clings - check. Website Design - check. Studio Sign - check. Sponsorships - check. Work Shirts (as of today!) - check. 

                                                            

Ultimately, I firmly believe that high quality services and product, that which I define as the customer LOVING their image, is the difference between an average business and a great one, and not whether or not there is a snazzy marketing plan in place. However, I can tell you that a foot in the door is critical.  And in just a short time, I have been floored (and extremely humbled) by the number of potential clients that have recognized me by my little teal box and CHP logo. My brand has done everything that I have asked of it. Now it's up to me to take that recognition and create a highly professional reputation for my photography. 


 
Tuesday, September 03, 2013
By David Holcomb
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I am the husband of a professional photographer. I certainly don't know the ins-and-outs of formulating the perfect image, as Christy so masterfully does, but I do know how to set up the lights, change out the backdrops, collect the client information and 'gopher' anything else that is needed.  I really do enjoy being around CHP.

This past week, I had the opportunity to accompany Christy on a delivery.  There were several big pieces that needed my assistance, and I had met the clients prior, so I was looking forward to the drop off. What I observed made me realize why she is so passionate about each image. 

As we began unveiling the prints, the expressions of joy grew greater and the smiles grew wider. I can't adequately describe how happy these parents were with the image of their beautiful baby girl, but I can still see those tears start to flow and that great big hug that the mom gave Christy.  That's when it hit me. The pressure in each portrait session to get everything just right, it's because this is the type of moment that Christy strives for every time. When she says "I want you to LOVE your pictures", now I know what she means.  

I think I will tag along on a few more deliveries. I might even learn how to take a photo someday.