With the opening of CHP studios earlier this year, I made a conscious decision to market the CHP brand. I do not have a commercial background, and I've not exactly been accustomed to my name being so public, but I have been around business long enough to realize that brand recognition is extremely important. So with the help of a local graphic designer, and the ideas of my marketing major husband, we set off to make known the Christina Holcomb Photography brand.
Business Cards - check. Window Clings - check. Website Design - check. Studio Sign - check. Sponsorships - check. Work Shirts (as of today!) - check.
Ultimately, I firmly believe that high quality services and product, that which I define as the customer LOVING their image, is the difference between an average business and a great one, and not whether or not there is a snazzy marketing plan in place. However, I can tell you that a foot in the door is critical. And in just a short time, I have been floored (and extremely humbled) by the number of potential clients that have recognized me by my little teal box and CHP logo. My brand has done everything that I have asked of it. Now it's up to me to take that recognition and create a highly professional reputation for my photography.
It is great to be back on my blog! The activity of life and a new studio have pulled my attention from updating this site. Being busy is good, but I have missed sharing much about the past few months!
In celebration of opening a new studio in Clemmons, NC, I recently I issued a facebook challenge requesting suggestions for a fresh website tag line. I received many really good ones, mostly building on the idea of "capturing" or "developing" something special or memorable for the client. I also received some pretty funny ones that, unfortunately, wouldn't work for the official CHP brand; i.e., 'Shoot the Kids, Hang the Family and Frame the Wife', or perhaps 'Oh SNAP!'
Looking for originality, plus something that truly captured (there we go again) my philosophy with the business, I narrowed it down to a handful that were difficult to separate. However, after reading these over and over, I kept coming back to 'My Camera .... Your Story', submitted by Krista and Korey (your Panera gift card prize is on the way).
I especially like this saying because I believe the most compelling images are ones that share a story. My camera is the creative tool I use to capture this story. As a photographer, I aim to find YOUR story and record it through my lens. "My Camera...Your Story"
Thanks for all of your entries and words of encouragement!
I would love to photograph your story!