With the opening of CHP studios earlier this year, I made a conscious decision to market the CHP brand. I do not have a commercial background, and I've not exactly been accustomed to my name being so public, but I have been around business long enough to realize that brand recognition is extremely important. So with the help of a local graphic designer, and the ideas of my marketing major husband, we set off to make known the Christina Holcomb Photography brand.
Business Cards - check. Window Clings - check. Website Design - check. Studio Sign - check. Sponsorships - check. Work Shirts (as of today!) - check.
Ultimately, I firmly believe that high quality services and product, that which I define as the customer LOVING their image, is the difference between an average business and a great one, and not whether or not there is a snazzy marketing plan in place. However, I can tell you that a foot in the door is critical. And in just a short time, I have been floored (and extremely humbled) by the number of potential clients that have recognized me by my little teal box and CHP logo. My brand has done everything that I have asked of it. Now it's up to me to take that recognition and create a highly professional reputation for my photography.
