A Successful Business Headshot
Having a current business headshot is more than important. It has become the expected norm in the marketplace. Quite often, a headshot is the first introduction of a company and it’s brand to a potential client or business partner. Shouldn’t it be an image that presents you and your business in the best possible manner? If your current headshot is more than three years old or you are have been using the generic linked-in profile icon, it is time to update your headshot!
Obtaining a current headshot is a quick and simple process. With a small amount of planning on your part, you can ensure a fabulous new headshot. To help with this, I have outlined a few tips to a successful headshot.
Top Ten Tips to a Successful Headshot
1. Have your outfit ready the night before. Make sure it is pressed and clean.
2. Keep it simple. Avoid large jewelry, bulky jackets or exaggerated patterns.
3. Relax and trust your photographer. Yes, having your headshot made can feel like a lot of pressure, but it doesn’t need to be. Trust your photographer to capture a great image. You will be glad to have one for business cards, publications and marketing purposes. Having a headshot made can be fun!
4. Choose a top with a flattering neckline. Avoid bulky tops or one’s with bold patterns. Solids are best.
5. Choose clothes that compliment your skin tone. If light skinned, avoid a solid white shirt. If possible, choose a color darker than your skin tone or one that has some contrast to your skin tone. Avoid solid bright red or all black.
6. Choose clothes or jacket that compliment your eye color. Blue eyes – blues, pinks, grays. Green eyes – browns, greens, oranges. Brown eyes – most colors. Jewel tones are nice.
7. Men’s standard business look is a suit jacket, dress shirt and tie. For a more casual look consider a jacket with an open dress shirt or a dress shirt on it’s own. Polo shirts can also be a good choice for some businesses.
8. Do not get your haircut the day of your headshot. Instead, give yourself a few days after a new haircut.
9. Men, should shave the day of your headshot.
10. Women, arrive wearing natural make-up or arrange to have your make-up applied for your headshot.
If you have specific concerns or need to create a unique look or brand, discuss your needs with your photographer. If you are in the Winston Salem, NC area, I would also be happy to include you amoung my happy headshot clients!
Happy New Year!
Start 2015 with an updated business headshot. Having a current headshot for linkedin, business cards and your website is crucial for networking and presenting yourself as a professional. To help service my clients and Winston Salem professionals CHP is bringing back "LOVE your HEADSHOT" February.
We are scheduling NOW for this limited Febrary event which includes a complimentary 5x7 and gift card to a local eatry or coffee shop. I would love the share the LOVE and these gifts with you! Give me a call to schedule your headshot in Febrary. 336-473-2926
Welcome Winston Salem, NC High School Seniors, Class of 2015! Congratulations on the start of your senior year!
This year's most popular senior photo question is, "Where should I have my senior portraits made?"
To help answer this question, I am quickly sharing some examples of some recent on location CHP senior sessions in or near Winston Salem, NC. As a note, I also photograph senior studio, sports and modeling sessions. I would love to include you on my Class of 2015 calendar and answer any other questions you have regarding senior pictures.
With the opening of CHP studios earlier this year, I made a conscious decision to market the CHP brand. I do not have a commercial background, and I've not exactly been accustomed to my name being so public, but I have been around business long enough to realize that brand recognition is extremely important. So with the help of a local graphic designer, and the ideas of my marketing major husband, we set off to make known the Christina Holcomb Photography brand.
Business Cards - check. Window Clings - check. Website Design - check. Studio Sign - check. Sponsorships - check. Work Shirts (as of today!) - check.
Ultimately, I firmly believe that high quality services and product, that which I define as the customer LOVING their image, is the difference between an average business and a great one, and not whether or not there is a snazzy marketing plan in place. However, I can tell you that a foot in the door is critical. And in just a short time, I have been floored (and extremely humbled) by the number of potential clients that have recognized me by my little teal box and CHP logo. My brand has done everything that I have asked of it. Now it's up to me to take that recognition and create a highly professional reputation for my photography.
Qualifier: I am not nearly experienced in the world of sports photography to be offering "expert" advice. However, I have spent a great deal of time around athletic competitions over the past few years to learn what works for me. Below are some tips for taking cross country / track & field photos that I recently offered to a friend. Since these are primarily focused on fast movement, daylight activities, they don't necessarily apply to all sports. However, many could be considered for other competitions as well. I hope they are helpful.
1. Use a Zoom Lens! It will provide the most flexibility. You can zoom in close for a more personal shot or zoom out for a wider angle, ALL from the same spot. With a daytime outdoor event like track and field, you will have alot of give and take from the aperture range on your zoom lens. (The same cannot be said for some indoor or evening events.) If you are wanting to get especially close (from a distance) then consider a 1.4 or 2X teleconverter. I LOVE my 70-200mm 2.8 zoom. It is my go-to for sports.
2. What are my Settings? In most cases I shoot in manual mode because it gives me the most control. For sports, I start with setting my Shutter Speed. Then adjust my aperture and iso. A fast shutter is better, unless you are looking for an intentional blur. Start with 640/sec or more. The sunnier the day and the speedier the action, the faster you need to go on shutter speed. I like isolating runners with a shallow depth of field, so I bump up the shutter speed even more to try and get the aperture open to at least f5.6. (Note: the compression on a zoom will also help to isolate the runner).
3. Use Continuous Focus ... but don't forget to move it back to single focus later or you will be upset with the results. Been there, done that :(
4. Focus Point - Choose your focus point. Know how to find this button and get comfortable using it while looking through the camera. Leave enough room to ensure you don't cut off the feet. If going verticle, move the focus point to the top. When the subject approaches they will fill the frame. Keep the focus point on the face or jersey. For unpredictablemovement, the eyes are just too difficult to pinpoint, and if you miss, then the background will be what is in focus.
5. Scout out the route, field, gym, stadium, etc. Pick the right vantage point for the image you want, and consider the light.
6. In addition to #5, think about the background in the picture; pick the trees over the parking lot. Sometimes you just get what you get. Try to capture runners behind or spectaors ahead to better tell the story.
7. Try panning to capture a focused runner and blurred background - you might create a really unique image.
8. Practice on other runners before your athlete / team arrives at the spot. Sports photographs in general are very fast paced and there are no re-takes. Doesn't hurt practicing during a team's practice or warmups.
9. Beware of changing light during the event; clouds, time of day, stadium lights, etc.
10. Have fun! Sports photography is full of energy and emotion, celebration and defeat. Capturing those moments should be fun and rewarding. Not every image you take is going to be a winner. Be patient, allow yourself some mistakes and keep trying.